Noone was named one of Ireland's "breakthrough stars" for 2023 on TikTok. He rose from having just a few thousand followers in early 2023, while posting music tutorials, to over a million in February 2024 after transitioning to comedy. His catchphrase, "Follow me, I'm delicious" came about when he made a video that he did not think was particularly funny, so he randomly added it to the end. When he made future videos without it, he got comments from viewers asking for it. People now shout the phrase at him on the street and send him photos of objects with the word "delicious.” The phrase was the inspiration for an ad campaign for a coffee company where Noone served as spokesman. In 2024, Noone won the Gossie Award for newcomer of the year. Also in 2024, Noone released his podcast Listen, I’m Delicious, named so after his catchphrase.